As an effort to develop digital marketing for Micro, Small and Medium Enterprises (MSMEs), the Brebes Regency Micro, Small Enterprise and Trade Cooperatives Service collaborated with a team of lecturers from Semarang through the Matching Fund (MF) grant program.
"We are collaborating with lecturers from Semarang State Polytechnic (Polines), Semarang University (USM), and Semarang State University (Unnes) to increase sales of MSMEs in Brebes Regency through Lapakemane," said the Head of the Brebes Regency Micro Business Cooperatives and Trade Service through the Head of Division. Micro Businesses on the sidelines of opening the 2023 Maching Fund Program to Accompany the Expansion of Lapakemane Market Share at Pendopo Brebes, Monday (6/11/2023).
The agenda that was held included bazaar activities, product exhibitions, product packaging training, business permit processing, Home Industry Food certificates (P-IRT), BPOM certificates, halal certificates, financial management training, and so on.
"That's not all that MSMEs are working on to improve product quality, but they must always innovate to develop their business," said Lusiana Indira Isni.
The Matching Fund carries the theme Scale Up Sales of the Brebes Regency MSME Product Center through the Development of the "Lapakemane" Digital Market, led by Kenneth Pinandhito.
"We lecturers went down the mountain to fulfill the program mandate from the Ministry of Education and Culture in the form of a 2023 Matching Fund specifically for Lapakemane," said Kenneth.
In this program, he said, lecturers are encouraged to innovate and partner with the Business World of Industry (DUDI) to improve their performance. There are several series of Matching Fund events being held, namely accompanying product photos on October 21 2023 with resource persons from Ureka Studio Semarang.
Assistance in strengthening the use of technology as well as launching the digital market "Lapakemane" which can be accessed via the website lapakemane.com on October 23 2023 at the Dedy Jaya Brebes Hotel. And assistance in expanding market share on November 6 2023 at Pendopo Brebes, as an effort to optimize social media Instagram @Lapakemane.
The MF was attended by 60 MSME actors in Brebes Regency, the Brebes Regency Micro Business and Trade Cooperative Service, and also Lapakemane partners.
Separately, according to the Deputy Chair of the Brebes Regency DPRD, Teguh Wahid Turmudi, this assistance step can make Brebes Regency MSMEs go national and even international.
"Hopefully this mentoring program for MSMEs by academics will provide many benefits. "And also, in the future MSMEs in Brebes can compete, thereby improving their welfare," said Teguh Wahid Turmudi.
Meanwhile, Chair of Lapakemane Brebes, Muh Firdhan Fachrudin, added that Lapakemane was created as a forum for MSME actors in Brebes Regency.
Lapakemane, which is located on Jalan Singosari Panotoyudo, Kauman Brebes, accommodates various MSME products to help sell and promote their products.
“Lapakemane is under the guidance of the Brebes Regency Micro Business and Trade Cooperatives Service. "The aim is to facilitate MSMEs in Brebes Regency to advance, develop and increase their turnover," said Firdhan. (*)
Source: panturapost.com