SEMARANG – Politeknik Negeri Semarang (Polines) and Bank Central Asia (BCA) officially launched the BCA Digital BLU Ambassador Program, with 50 selected students participating. The event took place on Thursday (November 20, 2025) at the Integrated Lecture Building (GKT) on the 2nd floor of the Polines Campus in Tembalang, Semarang. This program marks the first step in a strategic collaboration to improve digital financial literacy and encourage the use of technology-based banking services on campus.
The opening ceremony was lively and interactive, featuring an introduction to the program, an introduction to the ambassador roles, and a presentation on the BCA Digital Ambassador BLU ecosystem. Through this program, students will act as digital ambassadors, responsible for educating, promoting, and strengthening digital financial literacy at Polines.
Deputy Director for Cooperation, Public Relations, and Information Systems, Dianita Ratna K., ST, MT, expressed her appreciation for the success of this inaugural activity. She emphasized that the BLU Ambassador program provides a valuable opportunity for students to develop their digital, communication, and creativity skills.
"This is the first such activity held at Polines. We hope the 50 selected students will make the most of this opportunity to broaden their horizons and improve their skills," he said.
In line with this, BCA Digital BLU Ambassador representative, Lova, explained why BCA chose Polines as the implementing partner. She explained that before proposing the program, they received information that Polines students are known for their high spirits, strong ambition, and enthusiasm for participating in various self-development programs.
"We see Polines as the right partner. The energy and enthusiasm of the students are the main reasons we collaborated to introduce the BCA BLU Ambassador program to this campus," he explained.
With the presence of the first BLU Ambassador at Polines, this program is expected to create a campus environment that is increasingly adaptive to digital technology developments and better prepared to face changes in the modern financial ecosystem. This collaboration also represents a joint effort to develop a creative, innovative, and digitally literate young generation.