The Semarang State Polytechnic (Polines) has again provided assistance to the craftsmen group in the city of Semarang. The craftsman group is the Oemah Tusam Creative Crafts Group, which has developed handmade products in Pedalangan Village, Banyumanik District, Semarang City.
Handicrafts from knitted materials and ribbon embroidery in the form of bags, wallets, tissue boxes, masks and even shoes are the result of handicrafts from the craftsman group Oemah Tusam Kreatif, chaired by Mrs. Rokhayati.
For the craftsmen group, apart from producing, the marketing of handicraft products is prioritized. Marketing that has been done so far, through exhibitions, comes directly to the production site, orders from acquaintances, or online through WhatsApp, Instagram, and Facebook media. Members of the craftsman group have received assistance in the form of training and practice in designing online marketing.
The marketing media applied for this group of craftsmen is web-based. Web-based marketing media is applied for reasons with a wider reach and more flexible in use because the web media that is applied can also be connected to social media such as Facebook, WhatsApp and Instagram which has been done by Oemah Tusam Kreatif in the hope of increasing sales. and introduce more Oemah Tusam Kreatif and its products. The Head of the Community Service Program (PkM) Polines said Dra. Mardinawati, MM, accompanied by members Agus Suwondo, S.Kom., M.Kom., Ulfah Hidayati, SE., M.Si., Akt., Eka Murtiasri, SE., M.Si. and Sarana, SE., M.Sc. On campus Polines Semarang.
Submit – PkM Polines Team Leader Dra. Mardinawati, MM. Accompanied by members, along with the group leader, donated display racks, folding tables and souvenir hangers for handicraft products to the Craftsmen group Oemah Tusam Kreatif, Pedalangan, Banyumanik, Semarang
The PkM team has partnered with the craftsman group Oemah Tusam Kreatif Pedalangan Village, Banyumanik District, Semarang, which is chaired by Ms. Rokhayati. The Polines team provides assistance in the field of marketing which is developed online, with the aim of broadly introducing handicraft products from knitting and ribbon embroidery. From the results of the training, practice, and implementation of the marketing web, the team and the craftsman group have documented designing a marketing web with the address: http://toko.ly/oemahtusamkreatif. Hopefully, through this additional marketing model, it can increase sales volume, said Mardinawati