The development of the current era is in the era of digitalization which requires each individual to have creativity and develop it according to their interests and talents. Competition today is very much and fierce. Therefore, each individual must have and develop soft skills each of them in order to survive in the midst of intense competition in this era of globalization.
The development of increasingly sophisticated technology requires qualified Human Resources (HR) in the field of information and technology.
Therefore, we from the Student Executive Board through the Ministry of Creative Economy held an Entrepreneurship Workshop with the theme "Importance". Digital Marketing To increase Sales". Digital Marketing (Marketing digital) is an attempt to promote a brand by using the media digital that can reach consumers in a timely, personal and relevant manner. Marketing type digital covers many of the techniques and practices contained in the internet marketing category. Digital Marketing become one of the alternative solutions that can be done to increase sales (sales) especially for Semarang State Polytechnic students who are starting a business/business. So that the implementation of this activity is very helpful for SMEs to learn digital marketing the.
Prior to its implementation, the Ministry of Creative Economy collaborated with the Ministry of Research and Reasoning to conduct research on young entrepreneurs at the Semarang State Polytechnic. Workshop This entrepreneurship has been carried out On line use Zoom Meeting Platform twice, namely on 12 and 19 December 2020. Workshop Entrepreneurship Batch 1 on December 12, 2020 filled with material regarding the steps to starting a business using digital marketing. This event was followed up by material practice workshop by applying digital marketing by participants, most of whom are young entrepreneurs who are starting a business. Workshop Entrepreneurship Batch 2 on December 19, 2020 filled with share regarding the obstacles faced by young entrepreneurs at the Semarang State Polytechnic while applying digital marketing and presentation of solutions to these problems. Activity participants Workshop Entrepreneurship has been followed by approximately 50 young entrepreneur participants.