{"id":4180,"date":"2020-12-23T08:43:18","date_gmt":"2020-12-23T01:43:18","guid":{"rendered":"https:\/\/polines.visionic.co.id\/2020\/12\/23\/workshop-kewirausahaan-badan-eksekutif-mahasiswa\/"},"modified":"2020-12-23T08:43:18","modified_gmt":"2020-12-23T01:43:18","slug":"workshop-kewirausahaan-badan-eksekutif-mahasiswa","status":"publish","type":"post","link":"https:\/\/web.polines.ac.id\/id\/2020\/12\/23\/workshop-kewirausahaan-badan-eksekutif-mahasiswa\/","title":{"rendered":"Workshop Kewirausahaan \u201cPentingnya Digital Marketing Untuk Meningkatkan Sales\u201d"},"content":{"rendered":"<p style=\"text-align: justify;\">Perkembangan zaman saat ini berada pada era digitalisasi yang menuntut tiap individu untuk memiliki kreativitas dan mengembangkannya sesuai dengan minat dan bakat yang mereka miliki. Persaingan saat ini sangatlah banyak dan ketat. Oleh karena itu, tiap individu harus memiliki dan mengembangkan <em>soft skill <\/em>mereka masing-masing supaya dapat bertahan di tengah ketatnya persaingan era globalisasi ini.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Perkembangan teknologi yang semakin canggih, menuntut Sumber Daya Manusia (SDM) yang mumpuni dibidang informasi dan teknologi.<\/p>\n<p style=\"text-align: justify;\">Maka dari itu kami dari Badan Eksekutif Mahasiswa melalui Kementerian Ekonomi Kreatif menyelenggarakan Workshop Kewirausahaan dengan tema \u201cPentingnya <em>Digital Marketing<\/em> Untuk Meningkatkan <em>Sales<\/em>\u201d. <em>Digital Marketing<\/em> (Pemasaran <em>digital<\/em>) adalah suatu usaha untuk mempromosikan sebuah merek dengan menggunakan media <em>digital<\/em> yang dapat menjangkau konsumen secara tepat waktu, pribadi, dan relevan. Tipe pemasaran <em>digital <\/em>mencakup banyak teknik dan praktik yang terkandung dalam kategori pemasaran internet.<em> Digital Marketing<\/em> menjadi salah satu solusi alternatif yang bisa dilakukan untuk meningkatkan suatu penjualan (<em>sales<\/em>) terkhusus untuk para mahasiswa Politeknik Negeri Semarang yang sedang merintis usaha\/bisnis. Sehingga pelaksanaan kegiatan ini sangat membantu UMKM untuk mempelajari <em>digital marketing<\/em> tersebut.<\/p>\n<p style=\"text-align: justify;\">Sebelum pelaksanaannya Kementerian Ekonomi Kreatif bekerja sama dengan Kementerian Riset dan Penalaran untuk melakukan riset wirausahawan muda di Politeknik Negeri Semarang. <em>Workshop<\/em> Kewirausahaan ini telah dilaksanakan secara <em>Online<\/em> menggunakan <em>Platform Zoom Meeting<\/em> sebanyak dua kali, yakni pada tanggal 12 dan 19 Desember 2020. <em>Workshop<\/em> Kewirausahaan <em>Batch<\/em> 1 pada tanggal 12 Desember 2020 diisi materi mengenai langkah-langkah memulai bisnis mengunakan <em>digital marketing<\/em>. Acara ini ditindaklanjuti praktik materi <em>workshop <\/em>dengan mengaplikasikan <em>digital marketing<\/em> oleh peserta yang sebagian besar merupakan wirausahawan muda yang sedang merintis bisnis. <em>Workshop<\/em> Kewirausahaan <em>Batch<\/em> 2 pada tanggal 19 Desember 2020 diisi dengan <em>sharing<\/em> mengenai kendala-kendala yang dihadapi oleh para wirausahawan muda Politeknik Negeri Semarang selama mengaplikasikan <em>digital marketing<\/em> dan pemaparan solusi dari kendala-kendala tersebut. Peserta kegiatan <em>Workshop <\/em>Kewirausahaan telah diikuti kurang lebih 50 peserta wirausahawan muda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perkembangan zaman saat ini berada pada era digitalisasi yang menuntut tiap individu untuk memiliki kreativitas dan mengembangkannya sesuai dengan minat &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/web.polines.ac.id\/id\/2020\/12\/23\/workshop-kewirausahaan-badan-eksekutif-mahasiswa\/\"> <span class=\"screen-reader-text\">Workshop Kewirausahaan \u201cPentingnya Digital Marketing Untuk Meningkatkan Sales\u201d<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[35],"tags":[],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - 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